Headquartered in Stafford, Virginia, Hilldrup is a family-owned moving, storage, relocation and logistics company founded in 1903. The company had always been generous with its corporate giving, but wanted to be more strategic about it.
"Moved to Action" was pitched as a branded corporate giving initiative, providing Hilldrup a philanthropy philosophy that felt on-brand and authentic, but also added some much needed strategic guardrails.
The branded effort came with a logo iteration process depicted below, with the final selections included under the deck.
