As Central Virginia’s destination marketing organization, Richmond Region Tourism aims to enrich the lives of its residents and visitors by sharing the unique culture and humanity that is the Richmond Region.
Richmond Region Tourism sought out a creative refresh of the organization’s “I Am Tourism” program, an initiative that provides free workshops to locals who are interested in serving as ambassadors for our region. My work on the refresh included a redesign of the deck used in the workshop, a custom-illustrated map of Richmond Region Tourism’s service area that served as a photo backdrop for workshop attendees and a dynamic trivia video (think: the trivia that plays during the previews at the movies) to entertain participants ahead of the session’s start.
